Knowing that people matter is a great advantage for any business.
The moment when you realize that instead of "clients", "visitors" or "passengers" you actually have PEOPLE to deal with, it's when you are closer to making your business a success.
Southwest Airlines know this and they decided to treat their people different. It's actually very impressive how they managed to do something different and show that they care by changing the usual boring welcome message to something so much fun! And it probably didn't cost them a thing.
What will you do different for your people?